TPO是美国教育考试服务中心(ETS)专为参加
Television advertising directed towards young children (aged two to five) should not be allowed.
1. Nowadays, the TV set is a common appliance in a house, and there are many families possessing more than one TV sets. By the time people enjoy all kinds of program, coming along with them are a diversity of advertisements. Are those commercials targeting at young children good for them? From my perspective, the television advertising ought to be banned on the screen. I would like to put forward some of the most important reasons to illustrate my standpoint.
First of all, the preschoolers are not mature enough to tell if what they see is concert with the truth. The toy companies invariably try their best to make their products look far much better in the commercial so as to gain a profit from those toys. However, the children, at this stage, easily believe what they see and hear. To some degree, those toys companies are taking advantage of children’s feature, immature, to reach their goal on the market.
In addition, as a matter of fact, children are actually utilized to put pressure on their parents by those companies when the companies publicize their products to the young children. For instance, given their parents turn down to buy them an overstated toy, the children will use their weapon, tears and cries, to make their parents step back and surrender. Otherwise, the tension will show up in the family.
Last but not least, it is the parents who will ultimately pay for those fancy commercials. Raising children is money consuming. For example, in some countries, the parents have to start saving for children’s future college education as long as their baby comes out on this world. Otherwise, they will have a predictable economic crisis when their children begin further education in college. Moreover, during the children growth, parents have to shop lot of toys for them, from baby rattle to doll house or toy train rail. If the price of those merchandize can drop somewhat, it will do parents a big favor from long run.
Be summing up, the television advertisements aiming at the preschoolers should not appear on the screen, since it can be helpful for families’ harmony and finance.
2. We live in a materialistic world where advertisements infiltrate our lives including capturing the attention of young children. But, these powerful messages are subject to abuse and therefore need to be regulated particularly when targeting children.
Although adverts perform many useful functions, advertising agencies are sophisticated professionals who are in a position to take advantage of the less sophisticated. Immature minds are particularly susceptible to creative marketing as they cannot easily distinguish the truth nor understand that money is a scarce commodity. For example, in television commercials toy companies invariably try their best to make their products look much better than they really are in order to maximize sales. Parents, on the other hand, have to put up with the constant demands for these commodities, balancing the child’s wants with their budget as well as trying not to spoil their offspring nor allowing them to become an economic pawn in a materialistic society. Governments need to ban adverts, displays and packaging that exploits the position of power producers have over our children and which often serves to pit parents against their young.
Many countries already have laws to regulate ads to protect adults from the effects of advertising. Smoking and alcohol ads are banned or strictly curbed by law to look after the well-being of mature members of society as they are considered persuasive enough, consciously or subconsciously, to sway their desire. Laws against disinformation adhere to advertising too. To not have rules to protect the more vulnerable members of our society seems out of step with the existing policies.
In conclusion, in many ways children can be preyed upon by advertising agencies, business and retailers and it is beholden upon the government to halt this exploitation. Such legislation is already in place to save adults from harm and so why not children. Furthermore I agree that the media, advertisers and governments should work to regulate the industry so as not to take advantage of our naïve younger generation.
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