雅思6Test4Passage1阅读原文+答案解析分享-西泽读留学

　　为了便于大家在雅思备考过程中进行雅思阅读的练习，小编为大家带来了雅思6Test4Passage1阅读原文+答案解析分享，一起来具体的了解一下以下阅读题目及具体的解题思路，希望能够对大家有帮助。

　　一起来具体的了解一下雅思6Test4Passage1阅读原文

　　You should spend about 20 minutes on Questions 1-13, which are based on Reading Passage 1 on the following pages.

　　Questions 1-7

　　Reading Passage 1 has seven paragraphs, A-G.

　　Choose the correct heading for each paragraph from the list of headings below.

　　Write the correct number, i-x, in boxes 1-7 on your answer sheet.

　　List of Headings

　　i Not all doctors are persuaded

　　ii Choosing the best offers

　　iii Who is responsible for the increase in promotions?

　　Iv Fighting the drug companies

　　v An example of what doctors expect from drug companies

　　vi Gifts include financial incentives

　　vii Research shows that promotion works

　　viii The high costs of research

　　ix The positive side of drugs promotion

　　x Who really pays for doctors’ free gifts?

　　1 Paragraph A

　　2 Paragraph B

　　3 Paragraph C

　　4 Paragraph D

　　5 Paragraph E

　　6 Paragraph F

　　7 Paragraph G

　　Doctoring sales

　　Pharmaceuticals is one of the most profitable industries in

　　North America. But do the drugs industry’s sales and

　　marketing strategies go too far?

　　A A few months ago Kim Schaefer, sales representative of a major global pharmaceutical company, walked into a medical center in New York to bring information and free samples of her company’s latest products. That day she was lucky — a doctor was available to see her. ‘The last rep offered me a trip to Florida. What do you have?’ the physician asked. He was only half joking.

　　B What was on offer that day was a pair of tickets for a New York musical. But on any given day, what Schaefer can offer is typical for today’s drugs rep — a car trunk full of promotional gifts and gadgets, a budget that could buy lunches and dinners for a small country, hundreds of free drug samples and the freedom to give a physician $200 to prescribe her new product to the next six patients who fit the drug’s profile. And she also has a few $1,000 honoraria to offer in exchange for doctors’ attendance at her company’s next educational lecture.

　　C Selling pharmaceuticals is a daily exercise in ethical judgement. Salespeople like Schaefer walk the line between the common practice of buying a prospect’s time with a free meal, and bribing doctors to prescribe their drugs. They work in an industry highly criticized for its sales and marketing practices, but find themselves in the middle of the age-old chicken-or-egg question — businesses won’t use strategies that don’t work, so are doctors to blame for the escalating extravagance of pharmaceutical marketing? Or is it the industry’s responsibility to decide the boundaries?

　　D The explosion in the sheer number of salespeople in the field — and the amount of funding used to promote their causes — forces close examination of the pressures, influences and relationships between drug reps and doctors. Salespeople provide much-needed information and education to physicians. In many cases the glossy brochures, article reprints and prescriptions they deliver are primary sources of drug education for healthcare givers. With the huge investment the industry has placed in face-to-face selling, salespeople have essentially become specialists in one drug or group of drugs — a tremendous advantage in getting the attention of busy doctors in need of quick information.

　　E But the sales push rarely stops in the office. The flashy brochures and pamphlets left by the sales reps are often followed up with meals at expensive restaurants, meetings in warm and sunny places, and an inundation of promotional gadgets. Rarely do patients watch a doctor write with a pen that isn’t emblazoned with a drug’s name, or see a nurse use a tablet not bearing a pharmaceutical company’s logo. Millions of dollars are spent by pharmaceutical companies on promotional products like coffee mugs, shirts, umbrellas, and golf balls. Money well spent? It’s hard to tell. ‘ I’ve been the recipient of golf balls from one company and I use them, but it doesn’t make me prescribe their medicine,’ says one doctor. ‘I tend to think I’m not influenced by what they give me.’

　　F Free samples of new and expensive drugs might be the single most effective way of getting doctors and patients to become loyal to a product. Salespeople hand out hundreds of dollars’ worth of samples each week — $7.2 billion worth of them in one year. Though few comprehensive studies have been conducted, one by the University of Washington investigated how drug sample availability affected what physicians prescribe. A total of 131 doctors self-reported their prescribing patterns — the conclusion was that the availability of samples led them to dispense and prescribe drugs that differed from their preferred drug choice.

　　G The bottom line is that pharmaceutical companies as a whole invest more in marketing than they do in research and development. And patients are the ones who pay — in the form of sky-rocketing prescription prices — for every pen that’s handed out, every free theatre ticket, and every steak dinner eaten. In the end the fact remains that pharmaceutical companies have every right to make a profit and will continue to find new ways to increase sales. But as the medical world continues to grapple with what’s acceptable and what’s not, it is dear that companies must continue to be heavily scrutinized for their sales and marketing strategies.

　　Questions 8-13

　　Do the following statements agree with the views of the writer in Reading Passage 1?

　　In boxes 8-13 on your answer sheet, write

　　YES if the statement agree with the views of the writer

　　NO if the statement contradicts the views of the writer

　　NOT GIVEN if it is impossible to say what the writer thinks about this

　　8 Sales representatives like Kim Schaefer work to a very limited budget.

　　9 Kim Schaefer’s marketing technique may be open to criticism on moral grounds.

　　10 The information provided by drug companies is of little use to doctors.

　　11 Evidence of drug promotion is clearly visible in the healthcare environment.

　　12 The drug companies may give free drug sample to patients without doctors’ prescriptions.

　　13 It is legitimate for drug companies to make money.

　　大家在做完以上阅读题目之后一起来具体的了解一下雅思6Test4Passage1阅读答案解析吧：

　　Question 1

　　答案： v

　　关键词：段落匹配题，暂无题干关键词

　　定位原文: A段内容

　　解题思路: A段将了一个医药公司销售代表去一个医疗中心展示自己最新样品的叙述，医生半开玩笑地问了一个问题是what do you have?对照list，应该是v，一个事例的单纯叙述。

　　Question 2

　　答案：vi

　　关键词：段落匹配题，暂无题干关键词

　　定位原文: B段内容

　　解题思路: B段讲述了药品推销代表Schaefer的推销礼品预算，因此答案应为选项vi。

　　Question 3

　　答案：iii

　　关键词：段落匹配题，暂无题干关键词

　　定位原文: C段最后两句

　　解题思路: 原文说……商业不会采取没有效用的策略，那么医生是否应该为药品销售的过度铺张受到谴责呢?抑或是划定界限的责任应该由制药行业承担?前面还说到一个类似的比喻，是先有鸡还是先有蛋的问题。说明是一个争执型的问题，对应选项iii“谁该为不断增加的推销负责?”

　　Question 4

　　答案： ix

　　关键词：段落匹配题，暂无题干关键词

　　定位原文: D段内容，第2句“Salespeople provide…”

　　解题思路: 第2句说销售人员向医师提供急需的信息和教育。很多情况下，光洁的小册子、打印的文章和处方是销售人员向健康护理人员提供的主要资源。对应选项ix“药品推销的积极面”。

　　Question 5

　　答案：i

　　关键词：段落匹配题，暂无题干关键词

　　定位原文: E段最后4句内容

　　解题思路: 最后4句话说这些钱花得有意义吗?这一点很难说。“我一直接受一家公司的髙尔夫球，我也使用这些球，但是这并不意味着我会在处方中开这家公司的药品”，一名医生这样说，“我更倾向于认为自己并没有受到他们给我提供的物品的影响。”对应选项i“并不是所有的医生都被药品推销打动”。

　　Question 6

　　答案：vii

　　关键词：段落匹配题，暂无题干关键词

　　定位原文：F段第3句“Though few…”

　　解题思路: 定位局说虽然在这方面很少有综合研究，但是华盛顿大学的一项研究调查了药品试用品的可获取性是如何影响医生开处方的。对应选项vii“药品推销效果的研究。”

　　Question 7

　　答案：x

　　关键词：段落匹配题，暂无题干关键词

　　定位原文: G段第1、2句“The bottom line…”

　　解题思路: 定位句说制药公司就整体而言，在市场上的投入远远大于在研发上的投入。最终在飞涨的处方价格中，病人会为分发的每一支笔、每一张免费戏票、每一顿牛排晚餐买单。这个就回答了x选项中的问题，谁在真正为医生的免费礼物买单呢?

　　Question 8

　　答案： NO

　　关键词：Kim Schaefer, budget

　　定位原文: B段第2、3句“But on any given…”

　　解题思路: Schaefer所能提供的东西在医药销售中是非常有代表性的，一车厢用于促销的礼物和小玩意，能支付一个小地区买午餐和晚餐的预算，数百个药物免费试用品，以及可以自由给医生支付的200美元，用以给六个适宜使用其公司药品的患者开药。另外，她还有1000美金的酬金作为医生参加公司下次教育讲座的费用。这个叙述和题干的“类似Kim Schaefer这样的销售代表的预算十分有限。”是冲突的。

　　Question 9

　　答案： YES

　　关键词： criticism on moral grounds

　　定位原文: C段第3句“They work in…”

　　解题思路: 原文说他们从事的是因销售和营销的方式备受批评的行业，与题干“Kim Schaefer的销售策略有可能会受到道德的谴责”表达一致。

　　Question 10

　　答案： NO

　　关键词：information provided by drug companies

　　定位原文: D段第2句“Sales people provide…”

　　解题思路: much-needed这个词就说明这样的信息是非常需要的，和题干的“医药公司提供的信息对医生几乎没有什么用处”这个意思是冲突的。

　　Question 11

　　答案： YES